bFriend campaign

I took inspiration from the current charity ‘Campaign to End Loneliness’ as it contradicts itself with it’s slogan ‘Connections in older Age’ and its aims ‘people of all ages need connections that matter’. 

I created a new campaign to launch for a younger target audience who are often overlooked as being affected by loneliness. I created an app as the main collateral, and some marketing materials to go with this. 

Katie Smith • 2020

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